the leader becomes the follower
So this looks like it is intended to compete with the Orange Pi Zero+
Originally the FriendlyArm and Orange Pi ranges were brought out as cheap alternatives to the RPi. Often with more features included in the lower price. However the cost saving never really made up for the lack of community support, software or Linux updates. Now we have a "proper" Pi board that will hopefully compete on price (though I have never heard of anyone complaining their computer had too much RAM.