it's not an illegal lottery. It did not cost anything to enter and you only paid if you won and wanted the product. The reason there used to be easy questions was that it then technically became a Game of Skill rather than a lottery which you used to need a licence for. The law must have changed as ITV fund most of their daytime broadcasting with £2 entry lotteries. I think the only legal requirement of these now it that there has to be a way that people can enter for free, in ITV's case, you can send a postcard to a PO Box address to enter.
Biting the hand that feeds IT
