He needs to get a hat....
This does seem to be attention seeking behaviour, and with not much chance of success, to say the least.
If it would help the guy deal with what is clearly a real problem, I'd be prepared to design a hat with a high brightness display screen, (possibly wrapped round into a cylinder, like a top hat?) that could be used to display meassages along the lines of:
Look at me!
The Tw*t in the Hat
Etc, etc.....