Re: Equality in advertising
Nail . Head . Best comment.
Only if you're a tool. Let me use your own example to make it clear what's happening and why it's wrong.
If a woman has an interest in mechanical engineering and such she may well then be a Scrapheap Challenge viewer. If so then she'll see the Royal Navy ad and might be interested in joining up.
The issue here is that Facebook are removing her ability to see the ad, no matter what her personal interests are, simply because she possesses a vagina. That's fucking stupid.
The equivalent would be that during the ad break in Scrapheap Challenge her TV detected the fact she is of the vagina'd half of the population and replaced the Navy ad with one for makeup or shoes or something vagina-bearers are supposed to be interested in.
Associating ads with things that people are likely to be interested in isn't a problem. It's when you remove someone's choice for following their up their interest based on something as daft and arbitrary as which set of genitalia they possess.
Biting the hand that feeds IT
