Poor Mike
Mike does not appear to be a seasoned vaporware or snake oil purveyor, just a marketing guy turned exec ? He has absolutely no clue about what he is selling, no clue about what he is talking about and of course, bringing a piece of plastic to a press conf is, well, not helping him.
What did he expect ?
How hard can it be to put a pi with retropie in the plastic, have an intern design a new ui (so journos don't notice it is in fact retropie) - job done.