Re: "opt-out was probably the best choice"
"They aren't collecting any PII data. Theres nothing they have they could de-anonymouse."
Sure there is -- if you have enough non-PII data on someone, then you can identify the person who generated it. And it's been shown repeatedly that "enough" such data is a shockingly small amount.
That said, I was responding to a comment that stated that there's no need to worry because the data is anonymized by pointing out that anonymizing data does not actually mean that much. Of course, that depends on what is meant by "anonymized". For instance, if the data is aggregated with many other people and the original collections are deleted, that's pretty safe, but requires trusting that the original data records are actually being deleted.