Reply to post: Re: Big Pharma

IP freely? What a wind-up! If only Trevor Baylis had patent protections inventors enjoy today

DavCrav

Re: Big Pharma

"Whereas I totally agree with you about this (I have a niece in the business), I'd be far more sympathetic to Big Pharma if they didn't spend 2/3rds of their budget on advertising, mainly about drugs for first world problems like restless legs and hair loss."

Citation needed.

Here's proof that GlaxoSmithKline spends a lot more on R&D than advertising:

Advertising spending: £1.35bn.

R&D spending: £4.48bn.

Looks to me that they spend three times as much on R&D as advertising. And of course their total expenditure is about £25bn, so it's closer to 1/20th, not 2/3rds.

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