Reply to post: Re: Concerning Trademarks

IP freely? What a wind-up! If only Trevor Baylis had patent protections inventors enjoy today

handleoclast

Re: Concerning Trademarks

In short, buying a trademark on it's own should not allow you to buy the established reputation unless there is a real connection.

The term "Pyrex" was originally a trademark for borosilicate glass with an extremely low thermal coefficient of expansion. Take it out of a hot oven, plop it into cold water and it survived.

Then Corning sold the brand. The trademark now (in some countries) means "cheap shitty glass that has had blemishes polished out of it so it doesn't go bang on thermal shock unless normal wear and tear has put a few scratches in it." Pyrex (in some countries) no longer has merit.

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