Reply to post: Re: priorities

Cisco cancels all YouTube ads, then conceals cancellation

Voland's right hand Silver badge

Re: priorities

Personally I think it's a bit odd to associate an advertisement with its context considering they're everywhere.

That is how AdSense started until DoubleClick acquired Google. That is the correct way to describe the change of mentality at that point - the original ideas were gone and Google went back to standard adscum tactics.

There is the key issue with "creepware advertising" - the user gets the stuff presented to them regardless of the context. Regardless of are they watching beheadings, kittens or Boris Johnson the ad stays the same.

Being in this situation shows that every single marketing manager in a major brand has been asleep on their watch. They have absolutely none of the original AdSense relevance and context now and their brands (and as a proxy the advertisers) are starting to pay for it. They hated AdSense exactly because it was relevant, but if you ask them what they prefer now 95% of them will vote for an AdSense like system with both hands.

It is only a matter of time until Google goes back to the original AdSense "context only" for some ads and sells it as a product. If it does not, someone else will and will take the market from it the same way it took the market away from the advertisers in 15 years ago.

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