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Publishers tell Google: We're not your consent lackeys

Adam 52 Silver badge

Google issued new terms for Google Analytics at the end of last week. I haven't read them in detail yet.

Up until now Google's position has been different to the EU's Article 29 group, Google do not consider IP to be personal data and site operators are banned from passing anything that is personal to Google. GDPR cements the EU view, not Google's, into law.

Consensus seems to be that GA can be covered by offering an opt-out on a site somewhere, but nobody knows yet how the regulators will rules.

As an aside, you'll note that google.com currently drops a cookie consent=no if you refuse it permission to drop cookies. That's explicitly against the regulations and will put Google into conflict with the courts if they don't change soon.

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