Re: "Up to" may not go up to. News at 11
If you act to make some customers much less profitable than others, the market will decline to serve them.
The market isn't monolithic, different parts have different business models. A friend of mine lives in a newly refurbished block of flats in Sheffield. ADSL into the block is pitiful, even though there's a fully equipped FTTC cabinet in the next door, derelict block. BT refused to move the cabinet or hook up to it, so they've just lost a lot of business to a company that's using line of sight microwave, giving speeds similar or better than FTTC at a slightly lower price. The market served them, even though one part of it declined.