Mis-spelled Names
"its misspelling serves no marketing purpose whatsoever unless that purpose is to be fucking infantile"
The purpose it that it can then be trademarked, as it is no longer the descriptive English term 'swan song', which cannot be trademarked for that very reason.
This is also why other descriptive company names are misspelled, such as KwikFit.
/ IAL.
Biting the hand that feeds IT
