Stupid
This was akin to buying fake snake oil, apart from the lack of governance.
IBM was Hollerith originally and made a machine to sort census data in the 19th C.
Watson is simply the 21st C equivalent for "big data". Someone has to put all the relevant data in first. It's only AI because in the last 40 years we have re-defined AI first as "Expert Systems" and now as "Machine Learning".