Re: Snide Comment from Spokesman
Indeed. The claim "having conducted appropriate due diligence" is demonstrably false as the ICO has determined their "diligence" was not appropriate at all.
The fine does, though, seem to represent more than 25% of their net assets.
Tellingly, they're classified at Companies House under "advertising agencies" though on their website they define themselves as a "fintech skunkworks". That's probably all anyone needs to know...