Re: The Trump name
He rates his branding very highly (the word Trump is apparently supposed to be worth 3bn) and he has a penchant for naming things after himself.
Interesting then that they launched the "Scion" hotel chain.
That may indicate that he's irreparably damaged his brand.
I mean, do you really want to stay at "Racist Hotel?"
He thinks he has taste and class, but any photos of his home will show you he's more interested in being a French Monarch.
Biting the hand that feeds IT
