Reply to post: Re: That's silly

The Schmidt's hit by the fan: Alphabet investor sues Google bigwigs over EU antitrust ruckus

bazza Silver badge

Re: That's silly

Re advertising market: UK online advertising is £7 billion per year, Google getting a big 50% slice of that. Approx 30 million wage earners, it's about £120 per wage earner per year. It comes out of their pockets because the things wage earners buy are advertised, which is paid for from the price paid in the shops.

Fundamental rule of advertising: the consumer pays for it one way or other, even if they never saw the ad. Ad funded is not the same as free.

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