Re: First questions first
Ads are like content. There's a choice. What the ad companies want is forced viewing. Imagine the hell that would be raised if, say, FB wanted a mandate that FB is your homepage on your browser and you WILL look at it? Or a TV network got a mandate that your TV had to tune to their network for X hours a day. Sorry ad guys, I'll tell you the same thing I'd tell any other company that demands a mandate.... FO.
Biting the hand that feeds IT
