Re: $22bn
Maybe their comment was based on the assumption that (with no ad blocker) with how the slow background load of the Mbs of ad associated cruft & async page / part of page re-renders causes a page to jump around like mad (especially on a mobile) that an accidental click on an ad just whilst trying to scroll through the content you wanted to read is almost inevitable? Thats the lost revenue.
Biting the hand that feeds IT
