Non-static ads are not just 'dreck', which is bad enough; they track you and are also exceptionally dangerous potential malware vectors.
When sites can guarantee that the ads they serve will never track me in any way, shape or form and are verifiably 100% malware-free, then I will be significantly more open to ads.
The crux of the issue is that advertisers want to have their cake and eat it too. They want us to be stuck with the ads they choose to serve, as we are with traditional media, but they also want to track viewers/readers.
The rub is that the technology they exploit in order to track us - the client-side request and rendering of Internet browsers - is the same thing that gives users the ultimate control over what is displayed.
You can't have one without the other.
Biting the hand that feeds IT
