Re: $22bn
@ mint sauce
The thing is they do.
Their bean counters include the figures that equate to ads blocked as if each of those was a potential revenue source. Whereas the blockers may well just not go near those sites, let alone click on their sh*t..
This is in no way different to how the music and video industries beancounters treat every home copy as if it was an actual lost sale. But in reality while a proportion of these may well be convertible to actual lost sales many more are purely imaginary losses. If the freeloaders didn't get them free they just wouldn't get them at all.
Biting the hand that feeds IT
