Personal Rep - Not a Company
So, what's to stop LifeLock from assigning a new class of employee, "Customer Service Personal Representative (Drone)", to its call center people? When someone calls in to subscribe, that call center person becomes that caller's "Personal Representative", all made official by the acknowledgement (and *limited* power of attorney agreed to) by the customer.
This means that the call center folks just have to sign the requests to Experian before they are mailed, probably in a mass printing done at the end of the day and mailed out that night.
And now that it has been decided by a judge that a "personal representative" must be involved, Experian has no grounds to fight against its ... winning(?) suit.