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In May, Adobe bought e-commerce services provider Magenta for $1.68bn
Unless they really did buy the colour Magenta, it should perhaps be Magento?
Adobe, the maker of reassuringly expensive software for creative types that have limited tech alternatives, has again wrapped up another quarter of double-digit jumps in both the top and bottom lines. cloud killer Adobe kills Creative Suite – all future features online only READ MORE For the three months ended 31 August – …
Just wait. Did you read where the other Adobe's revenues are from? "Analytics Cloud, Marketing Cloud and Advertising Cloud".
Lightroom is already tentatively moving to a cloud-only solution, where your images are probably analyzed to extract useful marketing data. If it works, expect other applications to follow...