'Not a good look for a so-called "security" company'
Security? They're just another wannabee Facebook.... There's lots of sneaky Ad-led consolidation in the Security / AV business into little Facebooks happening now... Class comment right here:
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“Free antivirus or not, 400 million is still a significant number,” - “That alone gives you some pretty powerful insight into the market and what’s on people’s systems.” - "We didn’t have a big concern about “normal” users getting upset, because they don’t really know which company owns the underlying technology. How many WhatsApp users know that WhatsApp is owned by Facebook?"
https://www.the-parallax.com/2016/09/30/what-buyout-means-400-million-avast-avg-users-qa/
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"Avast – another anti-virus big-hitter – recently announced plans to make use of anonymised user data to develop marketing analytics"
http://www.theregister.co.uk/2015/10/14/avg_anon_data_brokering_analysis/