A normal company would…
Ditch the high-cost, low-paid delivery arm and concentrate on digital services. But Amazon, like most of the big digital companies, is still controlled by the founder. Investors go along, firstly, because they have noc choice, and secondly, because they believe in ever-rising stock prices.
Amazon is having an increasingly detrimental effect on retail around the world: individual deliveries are horribly inefficient and possible only because of cut-throat parcel rates and tax avoidance schemes. If people ever have to pay the real costs for delivery then things could change quickly.