Making calls? Ha, not what most peeps use phone for – Ofcom Web browsing ranks as the most important phone use activity, above making calls, a chunky survey by Ofcom has found. Of the 5,315 people in its annual Consumer Mobile Experience report (PDF), 92 per cent said web browsing was "extremely" or "very" important, while three-quarters said the same for voice calls. For 18 to 24-year …
...to quantify the people for whom a mobile phone is a purely utilitarian device used to make or receive occasional calls and send or receive occasional texts when away from home? Those who don't give a shit about Twitter or any other social medium, along with those who are perfectly capable of spending an entire day (or longer) without ordering something they don't need from the internet?
The part where consumers were asked to download data-collecting apps evidently was not. If you have (a) phone as a purely utilitarian device (b) any remaining sanity, you will not do that. Provided that you even can do that -- my phone for phone calls cannot download their apps for sure...
Unfortunately, JayCar is (slowly, thank FSM) the way of Dick Smith. More karaoke machines and quadcopters, fewer (and less floorspace for) components and funky gadgets.
It still retains its knowledgeable and friendly staff though, so it's still a good place to lose the occasional lunch hour.
I'm sure a lot of smartphone users willing to and comfortable with installing apps, which is all that was measured, would like web browsing to work, but how much of that is for browsing data-heavy sites. Might it be that they wanted things like email and push notifications to be available all of the time? That would back up the findings from Monday's article on voice being considered more important and reliability being rated above speed, and it is definitely how I view my data connection.
Clearly they have no idea at all how to run a survey. Either that, or they tailored it to give the result they wanted. They sort of mashed quite disparate ideas in to give one overall impression, ignoring the fact that half of this required the use of software that some people either couldn't or objected to downloading.
" Either that, or they tailored it to give the result they wanted"
Most surveys are designed to give the headline result that the person paying wants. Even so only so much is possible. That's why TalkTalk is never going to conduct and publish the results a customer satisfaction survey.
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