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back to article Big data fitness plan: What's the deal with DX?

Over the last few months people have stopped saying “digitalization” or “digital transformation” and abbreviating it “DX.” The industry is full of abbreviations and ephemeral jargon, and the most irritating part of this latest addition, for those of us in receiving end of the phrase “DX”, is they don’t know what “DX” means. …

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  1. TRT Silver badge

    I thought DX in a data centre...

    referred to Direct eXpansion cooling, i.e. the traditional mode of operation of a pumped refrigerant.

    Also DupleX in comms.

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  2. quxinot

    Or DX## from DirectX.

    Oh joy, the latest idiotic marketing buzzword. Hopefully this one passes over soon, because it's going to be irritating while it's around.

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    1. Anonymous Coward
      Reply Icon
      Anonymous Coward

      Re: Hopefully this one passes over soon

      Soon: DX conferences! Pay us to tell your stories so an expert can tell you what you've been doing wrong! Only a bazillion tickets left and 11 months to go!

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  3. KX1B

    DX stands for long distance

    In ham radio parlance, DX stands for distant country. Actually any country that is not the one you are currently in. But it is a form of sport to collect as many rare DX contacts on the radio that you can. The current one is Bouvet Island

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  4. Andytug

    Or, as usual

    They're all at DX sea.......

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  5. Jan 0 Silver badge
    Headmaster

    All the good ones have been taken!

    Will no one ever learn that there just aren't enough Two or even Three Letter Abbreviations to go 'round?

    That's why we have tens of thousands of symbols for the tens of thousands of words that we use.

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  6. FozzyBear
    IT Angle

    Oh that's cute a different name for what's been happening for years in companies. Only difference is, some marketing puke during a drug fuelled haze thought he saw money at the end of the tunnel.

    Move along now. Nothing of value here...

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