Sign in / up

back to article Goodbye Netscaler, Xen. Hello Citrix SD-WAN, Citrix Desktop, Citrix...

Citrix will try to reinvent itself with integrated cloudy products – and ditch some of its long-standing brands in favor of a naming scheme without the Xen badge it has nurtured for years. An internal staff memo, obtained by The Register and which we understand has been shared with industry analysts under non-disclosure …

COMMENTS

Post your comment
House rules Send corrections
Add to 'My topics' unstar *
  1. Jonathan 27

    Big-scale re-branding is generally a side effect of serious product problems. It also rarely ever works, it's often the last-ditch attempt to save a foundering corporation. How long until Citrix joins Blackberry circling the drain?

    2 1 Reply
  2. handleoclast

    Product rebranding

    is the software equivalent of rearranging the deckchairs on the Titanic.

    1 1 Reply
  3. Nolveys
    Headmaster

    "...innovative and holistic solutions."

    So, less effective than a placebo?

    2 1 Reply
  4. Konrad K

    It seems to be impossible

    That Citrix will ever stop their irritating and confusing rebranding efforts... This is so silly!

    0 0 Reply

POST COMMENT House rules

Not a member of The Register? Create a new account here.

Forgotten password ?

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Other stories you might like