It's missing an O.
Behold, ye unworthy, the brave new NB-IoT logo
Progress on deploying the NB-IoT connectivity tech may have stalled but the GSM Association doesn’t want you worrying your little head about that. Instead, take a look at the shiny new logo they’ve come up with for NB-IoT! The new, distractingly asymmetrical logo, will, according to the GSMA’s own blurb, give firms flogging NB …
COMMENTS
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Thursday 7th December 2017 12:53 GMT VinceH
It's missing an O.
Just move the N and B so that they're either side of the globe.
There are other improvements that can be made as well: Make the primary colour red, and instead of the globe containing some kind of representation of a network, make it a single red diagonal line extending from the top left of the circle all the way to the bottom right.
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Thursday 7th December 2017 12:06 GMT Anonymous Coward
I kinda hate to say this, but…
The printed circuit board/network connections crossover, in a globe, because globe is always good, and stacked parens because wireless… they could have done much worse.
Let's wait how it looks once they have a 2.0 standard, and a 2.1 standard, and a superspeed mode, and a supereco mode and want to tack all that into the logo.
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Thursday 7th December 2017 16:59 GMT I ain't Spartacus
What fresh hell is this?
I wasn't even aware this technology existed before now. So I guess the logo has done its job. Well except for the fact that I regard it not so much as marketing, but more as a warning.
I have a pretty low opinion of IoT. Particularly of its many vendors' pisspoor attitude to security - and even more shoddy attitude to ongoing support - and simply remotely disabling hardware they've sold in the past. I've noted Google shitting on their customers, because apparently they're too cheap to keep a couple of servers going to support a few 18-month old devices.
But no. There's always a way to make things worse! It's all on spectrum licenced to them, so the mobile phone companies will have to approve all the kit as well. And they're famous for their customer service, software competence and ability to make the right consumer technology choices. Oh yes!
What joy!
A new front door lock made by the lowest bidder in China, "supported" by Google and with technology and UI crafted by Vodafone.
Sign me up! I'll take 12!
The logo should be a man, running away as fast as his little legs will carry him...