'focus our products on all the ways to build COMMUNITY'
Zuk is simultaneously annihilating the media... Yet they continue to quote his meaningless disingenuous nuggets like some holy gospel: 'We're going to focus our products on all the ways to build COMMUNITY':
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https://www.lrb.co.uk/v39/n16/john-lanchester/you-are-the-product
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"Here in the rich world, the focus is more on monetisation, and it’s in this area that I have to admit something which is probably already apparent. I am scared of Facebook. The company’s ambition, its ruthlessness, and its lack of a moral compass scare me. It goes back to that moment of its creation, Zuckerberg at his keyboard after a few drinks creating a website to compare people’s appearance, not for any real reason other than that he was able to do it.
That’s the crucial thing about Facebook, the main thing which isn’t understood about its motivation: it does things because it can. Zuckerberg knows how to do something, and other people don’t, so he does it. Motivation of that type doesn’t work in the Hollywood version of life, so Aaron Sorkin had to give Zuck a motive to do with social aspiration and rejection. But that’s wrong, completely wrong. He isn’t motivated by that kind of garden-variety psychology.
......He does this because he can, and justifications about ‘connection’ and ‘COMMUNITY’ are ex post facto rationalisations........
The drive is simpler and more basic. That’s why the impulse to growth has been so fundamental to the company, which is in many respects more like a virus than it is like a business. Grow and multiply and monetise. Why? There is no why. Because."