Ignite: Microsoft drops veil on Honolulu, releases SQL Server on Linux into the wild Tens of thousands of tourists flocked to Florida's theme park town of Orlando last week, but they weren't there to see Mickey; they were there to imbibe the new wares at Microsoft's Ignite, which focuses on cloud computing and IT administration. Ignite is now Microsoft’s core conference, since cloud and server, rather than …
One way would be application functionality, i.e., your application has some whizzy things that your competitors do not, but you're always taking the risk that the customer will migrate anyway because of the cost, or security concerns, or the support experience, or any number of other factors.
Nobody feeling the buzz over Ignite? thought not. If this is Microsoft's main podium now, then that shows that their consumer interests are pretty much dead. MS are now retreating to their cloud, taking as many enterprises with them as possible. Nutella is a cloud/server guy. He probably didn't understand the consumer market from day one, but knows that Enterprises will continue handing MS money hand over fist, and he'll take that... for now.
Where will MS be in 10 years? A forgotten name on the high street probably. An IBM clone who still make money, but strategically located where the money is, so they don't have to do much work. Consumers are fickle - too hard for MS to work out. For MS to get back into mobile now they'd litterally have to re-invent the wheel, and that's way too much for them to even contemplate.
I've just achieved more in one day by rolling out Intune that we've managed in months fannying about with Blackberry UEM.
I'd say administrating Office 365 is 10 times more productive than pleading with the BOFH to make changes to our on-prem Exchange or SharePoint servers; DevOps made real.
Plus MSFT are doing the business in GDPR support.
There's a big difference between them.
With Windows Phone it's fairly easy to get a reasonably accurate idea of how well it's selling. So Microsoft can't tell gigantic porkies about it being wonderful.
With Bing it's hard to get an accurate figure for how well it's doing compared to Google. So Microsoft can claim it's fucking fantastic and not get caught out.
If you had two failing projects on your hands, would you get rid of the one that's an obvious failure or the turd that can be sprayed to look like it's been polished?
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