I'm glad to see them hitting their stride again after the ATI merger, but it's not a level playing field, and the game is rigged. The new product line is a big jump, and I'm sure their marketing people are exited to have a product they can push again, but the game was over when Meyer spiked the lawsuits against his former employer. The twenty year holiday of US antitrust action has ensured Intel can just play king of hill every ten years when AMD makes a big push. Back in in the middle 2000's they might have had a shot to break out, but it's unfair to dump on them when Intel has been leveraging their absolute control of the PC and server CPU market to ensure that AMD's engineering spend is a tenth what they could. The relationship between the two companies is now locked in place, with Intel using some pretty dirty tactics to put AMD into a permanent headlock.
So instead of competition and innovation, we've endured bundling, price gouging, and a decade wasted watching Intel try to expand it's stranglehold into mobile, embedded, and storage. Infuriating because I have ended up paying the "Intel tax" on anything other than entry level equipment, where 20% more performance costs 400% more money. And AMD is stuck, because Intel will pile on price cuts to make sure they can't take enough margin on even their best parts to really stay in the game.
It's sad for me to see how this whole saga has played out for AMD. I spent my entire childhood savings to buy my first DOS/windows box, a 386. Intel and AMD were still punching on even terms, and the two companies regularly traded leads in the PC race. Back in the middle 2000s Intel tripped on it's dick with netburst and Itanic, and AMD punched back with some great hardware. That competition literally revolutionized CPU architecture.
Without competition, what have we seen from Intel? Lazy architecture, tiny improvements to single threaded performance, and eye watering prices for parts with decent memory bandwidth or high core counts. Marketing BS like Bronze, Silver, and Gold masking a strategy of artificial market segmentation and complacency. Complacency that has lead the entire PC industry in a decade of decline.