back to article Celeb-backed music gambit rebrands as 'Roxi', prays for IPO

The company behind what was dubbed the "most ridiculous digital music launch in history" is rebranding its product and hoping to raise $100m by selling shares to the public. Electric Jukebox finally launched, following several delays, last November, a year after it was first unveiled. It positioned itself as the music service …

  1. SkippyBing

    Surely this is just a scam to take money off gullible investors?

    Which begs the question why can't I think of ideas like this?

    1. theModge

      It's not the credible-for-cretins idea's that are the problem, it's gullible but rich friends you need. I mean anyway can be convinced you're in a position to sell a bridge, but what's the point if they don't have any money to buy it with? All the rich people I know are either a) just not that dumb or b) got rich by being tight and wouldn't part with cash for anything.

    2. Chemical Bob

      "why can't I think of ideas like this?"

      Because you don't drink varnish.

      1. Anonymous Coward
        Anonymous Coward

        "Because you don't drink varnish."

        Bollocks thats another thing I got wrong. FFS.

        *sweeps brasso tin off table, wipes brasso off lips, flips table, storms out, stumbles into wall drags down notice board, stands up, shits himself, slams door*

    3. Sorry that handle is already taken. Silver badge

      How many people thought of something similar/identical to the Juicero before writing it off as absolutely ridiculous and going no further?

      Fools the lot of them!

  2. Anonymous Coward
    Anonymous Coward

    It's backed by Stephen Fry so from a technical stand point it must be rock solid like jelly.

    1. Anonymous Coward
      Anonymous Coward

      Apparently the controller connects to a satellite which beams it back to the TV and onto the internet...or something like that.

    2. James12345
      Go

      From the picture, I think his high holiness, the all knowledgeable is thinking about Michael Gove....

  3. Mage Silver badge

    Baffled.

    Why does a digital music service need more than an app on a phone? Even my ancient E65 had a big enough screen for music browsing on storage or Internet.

    But then I can't quite see the value of a "Gem" or "Chromecast". If I need a big screen, the phone, laptop can connect via HDMI.

    One Tablet needs some sort of wireless gizmo because it's a stupid one, the other can use HDMI.

    You can even buy an MP3 player the size of that remote!

  4. John Smith 19 Gold badge
    Unhappy

    " the brainchild of serial music entrepreneur Rob Lewis"

    IOW Telling a very good story and turning people with a lot of cash but little knowledge into people with rather more knowledge, and rather less cash.

    <d vader>

    The fail is strong in this one.

    </d vader>

    1. Fruit and Nutcase Silver badge
      Joke

      Re: " the brainchild of serial music entrepreneur Rob Lewis"

      @John Smith 19

      <d vader>...

      The National Treasure is pretending he is holding a lightsaber during a screen test for a role in the next Star Wars film

  5. The Nazz

    They've seriously missed a trick here.

    Shouldn't the "sex aid" style remote come (fnarr fnarr) in a selection of rainbow colours?

    1. handleoclast

      Re: Sex Aid

      @The Nazz

      You're right. The first thing I thought when I saw Fry holding it in that suggestive manner was that it looked suspiciously like a vibrator. And, according to El Reg, it's not a very good concept or implementation in the first place. Also, most of us have a low opinion of Fry. So El Reg missed a great opportunity for a photo caption...

      Arse about to shove a load of arse up his arse

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