If they are opening more stores this quiet suburb looks like a nice place ...
Apple kills its Stores
The Apple Store is no more. The Cupertino consumer tech giant has quietly rebranded all of its US retail locations. They are now to be known simple as "Apple" rather than the old (and sensible) Apple Store moniker. Under the rebranding, shops that had previously been called "Apple Store" will now just be "Apple" followed by …
COMMENTS
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Sunday 21st August 2016 09:34 GMT Solmyr ibn Wali Barad
"someone thought the word "store" was too downmarket."
Yep, far too mundane. Buying and selling goods? Bah. We're ascended beyond that. We're offering immaterial substances like lifestyle, experience, sense of belonging, a way forward.
Emporium is already used. Temple...no. Hallowed Halls of Apple...sounds good, but too long. What to do, what to do?
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