therefore make it more fun to buy food at McDonalds.
I somehow don't make the connection of fun, food, and McDonalds... It just seems like at best 2 out 3 is possible. Unless you're 5 years old and get a fun meal... maybe.
McDonald's says bigger fonts cooked up improved profits
Burger baron McDonalds has attributed stronger financial performance to, in part, enlarging the point size of the fonts it uses on the chits sent to its chefs and customers. McDonalds has had a rotten few years on the financial front, as customers desert it for healthier, newer or more interesting fast food options. Attempts …
-
-
Thursday 9th June 2016 18:00 GMT John Brown (no body)
"fun" seems to be world widely misused by marketing types who have no actual idea of what fun is.
I've even seen our own marketing types use phrase such as "make buying a more fun process". We sell to corporates, govt. education. I'd have thought "sober" rather than "fun" would be more appropriate.
These people seem to live in some sort of alternate self perpetuating world of buzz words where meanings are inverted or maybe "mean whatever I say they mean"
-
-
Thursday 9th June 2016 08:18 GMT DrXym
Re: Really? Fonts?
"CEO Stephen J. Easterbrook detailed myriad process improvements that have been made to make individual outlets more efficient and therefore make it more fun to buy food at McDonalds."
I expect it's a combination of lots of things and this is just one that the article happened to focus on.
-
-
-
-
Thursday 9th June 2016 12:45 GMT Robert Helpmann??
Re: Really? Fonts?
The next thing you know, some researcher will claim that customers and staff being able to understand each other at the drive in line will lead to a better experience for both. Blasphemy!
Caveat: I avoid McDonald's under the assumption that what is provided there is neither fast nor food.
-
Thursday 9th June 2016 18:09 GMT John Brown (no body)
Re: Really? Fonts?
"Caveat: I avoid McDonald's under the assumption that what is provided there is neither fast nor food."
Upvoted for that. All these places are the same. They treat you like you are the one in the wrong if you don't know exactly what you want the moment you walk in the door. They are not "first timer" or "occasional user" friendly. They only really cater for the regulars who don't need to read the "menu" and know what they want. And if you ask for anything slightly off the "core" menu, as you say, it's not "fast".
I can, with some measure of certainty, walk into my local chippy and walk out with what I want in far less time than these new fangled so-called "fast food" places.
-
-
Friday 10th June 2016 18:00 GMT John Brown (no body)
Re: Really? Fonts?
"I wish we had those on the left side of the pond. I haven't found a proper one anywhere here."
Google a recipe/instructions. It's actually very easy to make deep fried battered fish at home. Especially if you live in the south and are are partial to (and have the equipment for) deep frying a whole chicken ::-)
It can be a bit of an art, so find one that looks good and follow the instructions precisely. Like breadmaking, a slight variation in ingredient proportions can significantly affect the outcome.
-
-
-
-
-
-
-
Thursday 9th June 2016 13:06 GMT Prst. V.Jeltz
Re: Really? Fonts? reciepts
Well , nice that they've manged to teach the staff to read .
Next perhaps they could embark on a project to produce some kind of legible menu system for the customers , instead of several large billboards above the counter all informing me that the latest Disney movie themed burger stack, with a drink and some cold fries thrown in, is near to ten quid.
-
-
-
Thursday 9th June 2016 08:30 GMT Anonymous Coward
Re: Happy Meal
I've driven another 40 miles down a motorway with my stomach growling to avoid having to stop at a mcdonalds for food...
If I go to a McDonalds, its because I am so hungry i'd eat cardboard, which I still think they use to make the burgers, even though they say their 100% beef.. But really to me 100% beef is not a good thing for a burger! it should be in the 80-90% range, depending on herbs, spices etc added to ensure a good favour.
-
-
Thursday 9th June 2016 11:57 GMT Anonymous Coward
Re: Happy Meal
What the burger actually contains is more likely to be the beef along with binding agents, fillers and other crap.
Don't forget that "beef" probably doesn't mean steak, or even 100% meat + reasonable fat content. It'll surely include udder, rectum, anus, lips, nostrils, eyeballs, bladder, spleen etc.
"Food beyond compare, food beyond belief,
mix it in a mincer and pretend it's beef...."
-
Thursday 9th June 2016 12:40 GMT DrXym
Re: Happy Meal
"Don't forget that "beef" probably doesn't mean steak, or even 100% meat + reasonable fat content. It'll surely include udder, rectum, anus, lips, nostrils, eyeballs, bladder, spleen etc."
McDonalds burgers are 100% beef. In the UK, Ireland and rest of Europe that would mean abiding by the EU definition of what meat is - "skeletal muscle with naturally included or adherent fat and connective tissue". i.e. cuts of meat which are ground up, chopped and formed into burgers.
Perhaps the definition differs in other regions. The US for example is notoriously bad at cracking down on food practice. So-called "pink slime" is mechanically separated meat particles which have been centrifugally spun to remove fat and treated with ammonia to kill bugs which is reintroduced with chopped meat. Lots of places use it to cut corners. McDonalds did too but don't know apparently.
-
-
-
-
-
-
Thursday 9th June 2016 07:22 GMT MartinB105
Makes sense for people with vision similar to mine
I avoid places like McDonald's where the only available menu is near the ceiling behind the counter, because it's almost impossible for me to read any smaller items at that distance. Therefore increasing font sizes would help me a lot.
(I wouldn't go to McDonald's regardless of being able to read the menu though)
-
Friday 10th June 2016 10:24 GMT Prst. V.Jeltz
Re: Makes sense for people with vision similar to mine
"only available menu is near the ceiling behind the counter"
too true , and that menu only has the latest themed burger on it.
To find the actual menu , with the bargains on it , you need to go down to the cellar , in the locked filing cabinet with the sign saying "beware of the leopard"
-
Thursday 9th June 2016 09:14 GMT Buzzword
Serves a purpose
If you're the star of this week's On-Call, and have driven half-way across the country to plug in a dot-matrix printer, you might welcome a quick break in McD's to wolf down before the long drive home. Not all of us have the time or the money or the patience to search out somewhere better when away from home.
-
Thursday 9th June 2016 10:43 GMT PaulAb
Yes but...
If they would just forget the big letters and put a ramp at the drive through (or thru, not sure which) window so that as you go past on two wheels you could get an under body protection coating.
Maybe not as good as turtle wax, but free. I hate to smell all that grease going to waste.
-
Thursday 9th June 2016 10:46 GMT Anonymous Coward
Mmmmmm
If they did breakfast all day (as the only menu option) or as a previous commentard above states sold the McRib, then they would make an absolute fortune.
McDs coffee is the closest thing to actual coffee from all of the chains (inc 'coffee' shops like Costa and the like).
All of their pork related products are awesome.
-
Thursday 9th June 2016 11:18 GMT phuzz
When I go into McD's it's not because I want food, it's because I want filth.
A BurgerKing burger tastes like a really bad beefburger, a BigMac tastes like fast food, containing no organic matter whatsoever.
I don't often get the urge, but when I want fast food, I want something that tastes like it's never been near a living creature.
Shit, I'm hungry now :(
-
Thursday 9th June 2016 11:31 GMT MonkeyCee
McDs
For me it's the breakfasts. About the only thing I'll eat there, and if the sausage muffins where an all day item I'd be a lot happier. If the ones in Maastricht opened before 10am, I'd probably eat breakfast 2-3 times a week. Instead it's Albert Hein and a free coffee :)
For there "regular" options I don't see the point. BK at least makes an effort to have cheapish options (2 euro for a BK King, 3 for a double cheeseburger meal), and if I want to spend the 6-7 euro I'll go to pub and get a burger there.
-
-
-
Thursday 9th June 2016 18:21 GMT John Brown (no body)
Re: Bigger Fonts?
"I'm pretty sure all points are the same size. Every point is exactly one point in size."
According to the fount of all knowledge...
"In typography, the point is the smallest unit of measure. It is used for measuring font size, leading, and other items on a printed page. The size of the point has varied throughout the history of printing. Since the 18th century, the point's size has varied from 0.18 to 0.4 millimetres. Following the advent of desktop publishing in the 1980s and 1990s, digital printing has largely supplanted the letterpress printing and has established the DTP point (desktop publishing point) as the de facto standard. The DTP point is defined as 1⁄72 of an international inch (about 0.353 mm) and, as with earlier American point sizes, is considered to be 1⁄12 of a pica."
Please note, I corrected the spelling of "millimeters[sic]" above. If the USA doesn't want to go metric then they have no right to change the spelling! ;-)
-
-
-
Thursday 9th June 2016 18:26 GMT John Brown (no body)
Re: Bigger Fonts?
To be pedantic, font itself is new fangled. It's a fount if you want be "proper".
"The word font (traditionally spelled fount in British English, but in any case pronounced /fɒnt/) derives from Middle French fonte "[something that has been] melted; a casting".[1] The term refers to the process of casting metal type at a type foundry."
Bloody yanks stealing all our U's.
-
-
-
Thursday 9th June 2016 22:51 GMT ecofeco
Whodda thunk it?
Something that is easier to read leads to increased efficiency and productivity?
Has the world gone mad?! I thought it was design LAW, WRITTEN IN STONE, that type should be as small as possible and some color that is low contrast to the background! /s
Yes hipster designers, I am talking to you, dumbasses. And your MBA bosses who just THINK they are designers.
-
-
Friday 10th June 2016 13:44 GMT Sherrie Ludwig
They do not taste like real potato fries, yes once they did, long ago
Because sometime in the 1980s somebody vegetarian noticed that McD's fries were fried in beef tallow, and were really tasty. They then got all their vegetarian people together and whinged that they couldn't eat there because the fries were not vegetarian. and besides, frying in veg oil would be just as good and healthier (somehow). So, McD changed to vegetable oil, and the fry quality plummeted. So, they bowed to a bunch of non-customers who wouldn't be caught dead in there anyway.
I might venture in for more than coffee if they bought back "legacy" or "original" fries, and fried 'em in beef tallow like God intended.
-
Biting the hand that feeds IT
