Sites served over the initiative includes Bing, Accuweather, Dictionary.com, and Wikipedia.
And Facebook, Times of India, BBC News…
Hm. There's no going around the fact it would greatly advantage these sites at the expense of all the other ones. India being an emerging market, it would probably pay to lose money now by subsidizing the Internet access of the country, shut out the competition by not allowing it on your free offer, then reap the benefits as the online population grows. I'm guessing that say Google has not been invited to participate to the program. I understand Google has a competing program, and it has not invited Bing to participate either.
So yeah, that sounds like a good call.