back to article Amazon wrapping FireTube tellybox for Christmas – reports

Amazon is reportedly preparing its set-top telly box to go on sale in time for the Christmas shopping season. People who had been briefed on the firm's plans whispered to the Wall Street Journal that the box, which commentators have suggested will be called FireTube after Amazon applied to trademark the name, would be ready to …

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  1. qwertyuiop
    FAIL

    Patent?

    IANAL but I don't think you can patent a name. You *can* register it as a trademark.

    1. LarsG

      How many

      Set top boxes does a person need? Our TV's will all be having HDMI overload.

      1. cyborg

        Re: How many

        Just one media centre PC. I really can't abide all these other boxes.

    2. Dunstan Vavasour

      Re: Patent?

      A bit depressing el Reg getting this wrong. Still, at least the USPTO haven't renamed themselves "Intellectual Property Office" like our own.

  2. Anonymous Coward
    Anonymous Coward

    Oh goody, another box to plug into my telly. This would need to have a lot of differentiators to make it very attractive. Perhaps loading apps from the Amazon Android store and a wireless touchpad remote jobbie would do it for me. After all, if can't do Angry Birds then why have it?

    1. Steve Davies 3 Silver badge
      FAIL

      Re Angry birds

      Being not able to play that thing is an advantage as far as I'm concerned. AB is soooooooo 2012.

  3. Bill Neal

    FireTube?

    So it's NOT a source for ginger porn then. They really could have thought up a better name. I really don't see a reason to switch from my Roku3 & PS3. I don't want to buy an HDMI switch either.

    1. Euripides Pants
      Mushroom

      Re: FireTube?

      Around here FireTube is the aftermath of dinner at Juanita's Chili Shack....

    2. Anonymous Coward
      Anonymous Coward

      Re: FireTube?

      Not a globally suitable name... Would never catch on in Blighty. Kings Cross, 1987 and all.

      1. NichR

        Re: FireTube?

        I thought that as well, although I had 7/7 more in mind.

  4. Stevie

    Bah!

    "Love Film" ? Seriously? They make people in the UK click on "Love Films" to stream content?

    And they say Americans have no sense of humour.

  5. Ascidian

    An amazon box might actual persuade me to buy a telly as long as I don't need a license.

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