Dori-no! PepsiCo boss says biz is planning to sell lady crisps The boss of PepsiCo – the parent company of Doritos – has suggested women need their own lady crisps, apparently so they can keep their mouths quiet and their fingers clean. Indra Nooyi told Freakonomics Radio that "young guys" will happily lick the orange dust off their fingers and guzzle down the broken bits of crisps at the …
A study looking at deodorants long ago discovered that people don't buy unisex deodorant. Labelling it as for their sex makes people more willing to buy it, even if there is an identical product labelled as for the opposite sex and/or unisex.
I'm suspecting there is evidence that this may also apply to crisps. If you make 'crisps for women' then women will buy more crisps.
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