back to article Microsoft slips ads into Windows 10 Mail client – then U-turns so hard, it warps fabric of reality

Microsoft was, and maybe still is, considering injecting targeted adverts into the Windows 10 Mail app. For a few, er, lucky folks, ads would appear at the top of their inboxes, they were using the client without a paid-for Office 365 subscription. The advertising would be tailored to their interests. Revenues from the banners …

      1. jelabarre59

        Re: Windows Mail gets worse and worse

        The next iteration will remove the capability to send and receive email altogether.

        Ah, the Gnome methodology...

    1. Chloe Cresswell Silver badge

      Re: Windows Mail gets worse and worse

      I also love that if you install office with outlook, and go to select outlook as your default email client, it protests that you'd be better off using windows mail.

    2. King Jack
      Facepalm

      Re: Windows Mail gets worse and worse

      'I wouldn't mind the ads if Microsoft delivered a feature parity product'

      And that is the problem. People know they are getting the shaft but they make excuses for the attacker.

      M$ put ads in stuff because idiots tolerate it. They spy on the masses because people will defend them.

  1. bombastic bob Silver badge
    Linux

    Got Linux?

    someone had to mention it

    1. Lord Elpuss Silver badge

      Re: Got Linux?

      Got MacOS?

      1. RachelG

        Re: Got Linux?

        Yep, Thunderbird works fine for me on both. Oh, and Windows too. ;-)

      2. Daniel von Asmuth
        Windows

        Re: Got Linux?

        OpenVMS or Multics, that's the question.

    2. JimmyPage Silver badge
      Stop

      Re: Got Linux?

      The problem is, if you want to use an @hotmail.com email address (I've had mine since 1997 - it's myname@hotmail.com, not myname760231764230@hotmail.com) then you're still using the MS servers to send/receive mail. And they are "broken" if you try to use PGP or it's variants.

      Luckily LastPass makes it easy to search through all logins using that, so one wet weekend I can get around to replacing them with my own domain. I could even write it up as a case study in moving away from Outlook and charge consultancy ....

      1. The Specialist

        Re: Got Linux?

        @JimmyPage

        > The problem is, if you want to use an @hotmail.com email address (I've had mine since 1997 - it's myname@hotmail.com...

        I used to have similar setup back then and I decided to own my own domain (surname.co.uk and several variation of TLD since) for just a few bobs and initially diverted my email traffic to "free" services until I learnt how to run my own / use hosting services. This way, my email address never changes irrespective of who / where I choose to host my email data.

      2. JohnFen

        Re: Got Linux?

        "And they are "broken" if you try to use PGP or it's variants."

        Whaa? That implies that they are actually scanning your emails and processing them in a buggy way. Why would they care what your email consists of?

  2. herman

    Why do we need creepy adverts that keep targeting something you searched for years ago? Why would I want two or three of something I already have?

    1. N2

      "Why do we need creepy adverts that keep targeting something you searched for years ago? "

      You don't. MS will happily sling any old shit, so long as they get paid.

      1. Lord Elpuss Silver badge

        "MS will happily sling any old shit, so long as they get paid."

        Ah yes, but therein lies the rub. MS will only get paid (in the long term) if the ads are somewhat successful. So trying to flog you sh*t you neither need nor want is counterproductive - hence the massive investment in AI Business Analytics.

    2. Anonymous Coward
      Anonymous Coward

      Absolutely. One pr0n pic is all you need.

  3. Adair Silver badge

    You paid

    ... good money for this computer. Now, keep paying the Danegeld, and give thanks to Microsoft for each day that you are permitted to use the computer.

    1. BobChip
      Happy

      Re: You paid

      I pay good money to build my own (desktops). Second HD for data, so no cloud for me. Load up Linux. Adblock, Ghostery, Ublock deal with ads and tracking etc. Fast, stable, rock solid and great for WORK.

      Happy bunny

      1. nematoad

        Re: You paid

        Snap!

        That system of yours looks a lot like mine, I'm happy to say.

        Good isn't it?

      2. Lord Elpuss Silver badge

        Re: You paid

        "I pay good money to build my own (desktops)."

        I used to, then I got fed up with running an unfunded helpdesk for my entire extended family. For the last couple of years I've been on Mac - only additional software is ABP on Safari, and since then have had exactly zero complaints.

        1. JohnFen

          Re: You paid

          "I used to, then I got fed up with running an unfunded helpdesk for my entire extended family."

          Wouldn't it have been easier to learn how to say "no"?

      3. The Specialist
        Linux

        Re: You paid

        @BobChip "I pay good money to build my own (desktops)."

        What? You're not running your Postfix server? How cute!

        p.s. Please return your geek badge asap.

    2. PhilipN Silver badge

      Re: You paid

      You may need to explain to non-Brits that a Danegeld is a large dog which has been neutered.

  4. d3rrial
    Linux

    Another great win

    for Linux and Free Software

  5. Wellyboot Silver badge

    PR & legal Weasels

    >>>We do not use the content in your mailbox or in the Mail app.<<<

    Emails are NOT in your mailbox/app until MS put them in there, after they arrive at a MS mail server via other internal MS infrastructure.

    I'd much prefer everyone used this line.

    We do not use any information within emails beyond that which is necessary for delivery using the IMAP & POP3 protocols

    They will use everything they can get profile you, and use the profile to target you.

    1. Baldrickk

      Re: PR & legal Weasels

      Microsoft does not use your personal information, [...] to target you for ads.

      which makes me wonder where the tracking comes from eh?

  6. Carl D

    Wonder how they intend to inject ads into my Windows 10 email client (I use Thunderbird) when I've removed it and most of the other (cr)apps that come with Windows 10?

    I also made sure I have no "advertising ID" and my privacy settings are locked down as much as possible with W10's own settings and the use of third party tools.

    And Cortana has been 'neutered' so it behaves just like normal Windows Search.

    1. Lord Elpuss Silver badge

      One way or another they'll get their money...

      1. Pedigree-Pete
        Holmes

        Re One way or another they'll get their money..

        Though M'Lud, not from many in these hallowed forums who will get their money by helping the rest of us work around or avoid M$.

        Someone will win somewhere. PP

    2. Anonymous Coward
      Anonymous Coward

      re:I've removed it and most of the other (cr)apps that come with Windows 10

      Don't worry, MS has your name and IP address and even your inside leg measurment so when the next Windows 10 Update lands there will be countermeasures included that will stop all that foolishness (in their eyes) where you can delete all that (cr)apps as you so eloquently put it.

      Remember that it is their PC now that you are running W10. They can control everything you can and can't do. You might have paid for the hardware but using it is now totally under the control of Redmond.

      Unless...

      You give them the finger and install Linux/BSD or move to a Mac.

      More and more people are doing just that so why not join them?

      I did years ago and have not regretted it one little bit.

    3. oiseau
      FAIL

      Hello:

      ...when I've removed it and most of the other (cr)apps that come with Windows 10?

      Hmmm ...

      Are you sure?

      Really sure?

      So you check this is so after every update, right?

      You don't?

      Then you should.

      Cheers,

      O.

    4. Unicornpiss
      Thumb Down

      "Wonder how they intend to inject ads into my Windows 10 email client (I use Thunderbird) when I've removed it and most of the other (cr)apps that come with Windows 10?"

      They will probably begin injecting ads right into the email messages themselves if they can get away with it.

  7. FlamingDeath Silver badge

    Pissed

    Microsoft are full of shit, their software is turd, their outlook is a POS, and their shenanigans has caused endless misery for anyone unfortunate enough to have chosen a career that uses computers. They’ve become so hell bent on mimiking Googles business model that they made a poor weather woman have to make light out of an embarrassing moment

    Honestly, I just cant reconcile while Microsoft are market leaders. They need to get their heads out of thier arses and start producing software that works and stop making fuck ups, every KB artiicle is a historical record of their ineptitude. Software development processes are broken.

    Fix your damn bugs and stop making the world beta test your fucking shit!

    1. Anonymous Coward
      Anonymous Coward

      Re: Pissed

      Home users are approximately 0.01% of revenue for microsoft, they really don't care. They are market leaders because they are who the corporates trust.

      1. Richard 12 Silver badge

        Trust is easily lost and slowly gained.

        If they keep doing this, they'll lose corporate trust.

        Then poof goes the $16bn, and they're only left with home and small business users.

        Then suddenly, poof!

        1. Anonymous Coward
          Anonymous Coward

          @Richard 12 - Re: Trust is easily lost and slowly gained.

          You're delusional, this never happened and will never happen. Nobody got fired for buying MS.

          All corporate does care about is doing business. They had so many opportunities to protest or to vote with their money that I've lost count. Heck, even those countries on US list of so called arch-enemies have no problem being MS 100% even though this makes them highly vulnerable to spying and DoS.

          1. JohnFen

            Re: @Richard 12 - Trust is easily lost and slowly gained.

            "Nobody got fired for buying MS."

            People used to say the same for IBM. It stopped being true for them, it can stop being true for Microsoft as well.

            1. doublelayer Silver badge

              Re: @Richard 12 - Trust is easily lost and slowly gained.

              IBM may have stopped being so successful, but I don't remember anyone protesting against IBM and specifically *not* buying their stuff. They just found a better option, and went with it. Therefore, I doubt that Microsoft is going to see a ton of their corporate customers suddenly jumping ship. A few, yes. Maybe eventually all of them if the products don't work after several years. But I see no evidence of a large group of corporates getting tired of windows and removing it entirely. I see many corporates cheerfully using modern windows systems, and others still using windows 7 but without plans to move off windows when 7 becomes unsupported. I do not expect Microsoft to crash and burn.

      2. John Brown (no body) Silver badge

        Re: Pissed

        "They are market leaders because they are who the corporates trust."

        No one ever got fired for buying IBM Microsoft.

        1. Kubla Cant

          Re: Pissed

          No one ever got fired for buying IBM Microsoft.

          ...which is why every company in the world relies on an IBM computer running an an IBM operating system.

        2. Anonymous Coward
          Anonymous Coward

          Re: Pissed

          I always thought that was no one ever got fired for buying Intel??

  8. Quentin North

    Ad block plus blocks this article

    Here is a wired thing, ad block plus blocks on iOS this entire article, not just the ads, but the entire url. The rest of the reg is fine. Conspiracy?

    1. David 132 Silver badge
      Boffin

      Re: Ad block plus blocks this article

      Probably because the word "advert" is in the URL...?

    2. Jamie Jones Silver badge
      Headmaster

      Re: Ad block plus blocks this article

      "Here is a wired thing, ad block plus blocks on iOS this entire article, not just the ads, but the entire url. The rest of the reg is fine. Conspiracy?"

      But does it work ok on wi-fi?

      (sorry, someone had to do it!...)

  9. hekla
    Facepalm

    GDPR

    MS will need all the money it can find to pay their GDPR fines

    https://www.theregister.co.uk/2018/11/16/microsoft_gdpr/

  10. Phil O'Sophical Silver badge
    WTF?

    one size fits all?

    the advertising would be tailored to their interests

    My interest is in not seeing adverts. Tailor to that!

    1. Unicornpiss
      Happy

      Re: one size fits all?

      "the advertising would be tailored to their interests

      My interest is in not seeing adverts. Tailor to that!"

      Perhaps they will begin advertising ad blockers :P

  11. mark l 2 Silver badge

    Gmail and Yahoo mail have adverts in their online webmail to help pay for the service which they offer for free. But if you received Windows 10 with your computer you have paid for the OS since the OEM will have had to give MS a license fee to install it on the computer before it ships. And that included the mail client and so you should not be expected to have to put up with ads as well.

    I would have some sympathy if a small developer had released an ads supported free email client to help pay for development costs and you could pay extra to have them removed. But not from a company that made $16bn profit.

    1. Anonymous Coward
      Anonymous Coward

      "But if you received Windows 10"

      So those who got a free upgrade to Windows 10 should get the ads to cover the costs?

      Anyway, you're utterly wrong if you believe that Google slings ads to pay for development costs - it earns from ads far, far more than development costs - just look at Google's profits, do you believe they are those of a "small developer"?

      Google understood that free apps - preferably web ones so it can use open source code without open sourcing its own one, and with only basic functionalities - are the best way to lure users into its data slurping ecosystem, and that's what Microsoft is trying to imitate. You become the product which advertisers pay for...

      1. JohnFen

        Re: "But if you received Windows 10"

        "So those who got a free upgrade to Windows 10 should get the ads to cover the costs?"

        Given that so many people were unwillingly forced into that "upgrade", I think the least Microsoft can do is to pay them.

        1. Terry 6 Silver badge

          Re: "But if you received Windows 10"

          Precisely, the Win 7 that came on my desktop, before the forced upgrade, and the Win 10 that came on my laptop were costed into the purchase price. So I paid for the stuff. I didn't ask for them to turn Win 7 into 8/8.x/10

  12. Highinthemountains

    Will they vet the ads any better than msn.com does?

    I’m always getting calls from customers saying they were on the msn page (also happening with aol and yahoo) and all of a sudden one of those fake support you’re infected web pages comes up and they can’t close it down. Does this mean that they’ll now have another attack vector blatantly sponsored my micro$oft?

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