back to article Dori-no! PepsiCo boss says biz is planning to sell lady crisps

The boss of PepsiCo – the parent company of Doritos – has suggested women need their own lady crisps, apparently so they can keep their mouths quiet and their fingers clean. Indra Nooyi told Freakonomics Radio that "young guys" will happily lick the orange dust off their fingers and guzzle down the broken bits of crisps at the …

      1. Anonymous Coward
        Anonymous Coward

        Re: Do project managers live in the world?

        Worse of all it is described as 'Amazon's Choice for "ladies tool kit" ' !!!???

        [Good God in Heaven are Amazon in a Time Warp circa 1950s ???]

        <Joke>

        This is why there is a Gender Pay Gap ....... only a Man has the 'Cojones' to suggest this AND get it accepted as a 'Selling Point'. !!!

        Obviously, worth every extra penny.

        </Joke>

        P.S. If this was actually suggested by a Woman then there is still much work that needs to be done re: working together for an objective.

      2. Anonymous Coward
        Anonymous Coward

        Re: Do project managers live in the world?

        I did not realise that if 'Tools' are not a Pinkish hue they don't work for Women !!!

        <Cough> Anything you are thinking now is purely down to your own fetid imagination, nothing to do with me !!! :) :)

        [Images of Driven Snow, gambolling Lambs and Fluffy White Clouds etc :)]

      3. Peter Ford

        Re: Do project managers live in the world?

        I don't see the problem with this: it doesn't actually say anything about being a "ladies tool kit" aside from the Amazon categorisation. It does have a connection to a breast cancer charity, but how is that gender-specific?

        If someone wanted a pink toolkit, maybe just to differentiate it from others, then this is cool. It might stop all the dickhead "alpha" males stealing it...

        1. Cederic Silver badge

          Re: Do project managers live in the world?

          Yeah, I love that they've created a product that appeals to a broad demographic then had the confidence to let customers choose for themselves whether it's something for them.

        2. Anonymous Coward
          Anonymous Coward

          Re: Do project managers live in the world?

          Late to the party by 4 months, but at a former job site we got pink tools for exactly that reason.

          We pushed it through purchasing as "to be better visible and more unique than standard orange hi-vis, so things don't get left in the wrong spot"

      4. Anonymous Coward
        Anonymous Coward

        Re: Do project managers live in the world?

        I salute the link to the handyman's tool! Although I must say, at first glance I thought it was "The ultimate Ladies toolbox", i.e. combs, hand-pliers, brushes, staples... that kind of stuff you see women applying to their faces while sitting in the tube (well, a long steel can traveling underground in the once capital of the world, aka London). But then, the hammer-shape in the middle made me stop... think... lick my orange fingers...

    1. Anonymous Coward
      Anonymous Coward

      Re: Do project managers live in the world?

      @Hollerithevo:

      Do project managers live in the world?

      Project Managers very definitely live in the (real) world - they're the poor bastards who have to implement the insane fevered imaginings of more highly-paid Product Managers.

      1. Anonymous Coward
        Anonymous Coward

        Oy! Re: Do project managers live in the world?

        I am a Product Manager, and I resemble that remark!

    2. Tim Seventh

      Re: Do project managers live in the world?

      a snack that makes no sound and leaves no crumbs or dust (cheese string??)

      Not directly related to your comment, but anything they do are probably just going to be reinvent

      -cheese stick

      -potato wedge

      -fried chicken

      -beef jerky

      -chocolate

      -dry fruit

      or some other food/snacks already available on the market that make no sound and leave few crumbs.

  1. bombastic bob Silver badge
    Devil

    Reminds me of "New Coke"

    c-c-c-catch the wave - New Coke!

    (complete with Max Headroom doing the commercial)

  2. Franco

    Oh brilliant, just as the world decides rather than let women wear some more dignified outfits whilst advertising tat at sporting events they'll just ban them out right and replace them with kids, ignoring the fact that this is the ONE job in the world where women are guaranteed to be paid more than men.

    Not liking having sticky hands after eating crisps is not a gender specific quality, nor is the amount of noise the food makes. EVERYONE is self-conscious if they are the only person in the room eating something noisy.

    1. Anonymous Coward
      Anonymous Coward

      EVERYONE is self-conscious if they are the only person in the room eating something noisy.

      I'm not. I really couldn't give a toss. Well, at funerals and weddings, my court appearances maybe.

      Anyway, what the hell will this "uncrunchy crisp" be like? I presume something like a lettuce leaf with bleached Dorito flavourings sprayed on after being mixed with Copydex. So no crunch, no powdery bits no yellow fingers. I think I'll leave them to the ladies.

      1. Robert Carnegie Silver badge

        "Anyway, what the hell will this "uncrunchy crisp" be like?"

        For decades food scientists - male and female - have been carefully and ingeniously engineering the physical sensation, as well as the sound, of eating crunchy foods, for the greatest satisfaction.

        So now they just need to not do whatever they do to make the crunch e.g. leave out the brittleness enhancer or whatever.

        "Munch," will go the uncrisps.

        Or just take the regular kind and put them in your mouth for 5-10 seconds before chewing.

        Or eat something healthy instead.

  3. KeepCalm

    <insert word>'tard

    1. ...this is the boss of PepsiCo,... perhaps she is slightly more informed than your average <insert word>'tard on twitter or el reg preacher.

    2. ...if women don't want to buy the crisps they won't. if men do want to buy the crisps they will, and the crisps will be rebranded for men. if nobody buys them they will make no money and be axed. the problem solves itself.

    1. BrownishMonstr

      Re: <insert word>'tard

      The problem with branding them as gender specific, or even specific to any group, is people outside of that group or do not want to associate with may not want to buy it causing loss of sales. If you're marketing something for old people, you've lost potential customers outside of your target market (even if they would find it easier) and people within it who wouldn't like to think themselves as old.

      1. tony trolle

        Re: <insert word>'tard

        I remember yorkie bar adverts for men, and flake adverts for women

        1. The Nazz

          Re: <insert word>'tard

          "flake adverts for women"

          Oh, i dunno, the flake adverts i recall were definitely for hormonally challenged teenage boys. And men too.

          Moving on, when in the company of attractive ladies i love to lick my fingers afterwards. Nothing like being appreciated is there. Mind you, anyone notice it's very difficult to get those same ladies to have a lick of your fingers?

          Moving on again, i'll just mention that my SO doesn't mind me crunching food, at all. She does however draw the line at me showing other people what i'm chewing.

          1. Anonymous Coward
            Anonymous Coward

            Re: <insert word>'tard

            Anyone remember the advert that promised "A finger of fudge is just enough to give your kids a treat"?

            Wonder if you'd get away with that these days?

            AC - political correctness gone mad

        2. John Brown (no body) Silver badge

          Re: <insert word>'tard

          "I remember yorkie bar adverts for men, and flake adverts for women"

          The Yorkie adverts were always tongue in cheek. The Flake adverts got blokes interested because they all fancied the blond in white dress sail languidly along in her row boat. Eating a Flake brought that image to a blokes mind.

          1. tiggity Silver badge

            Re: <insert word>'tard

            I liked the Phallake skit (NTNOCN IIRC but CBA to web search it)

      2. Anonymous Coward
        Anonymous Coward

        Re: <insert word>'tard

        re. branding, I have recently seen a... tent. Designed for women, by women. And don't you dare making jokes about... and... not to mention... NOT ALLOWED! And yes, a price to match.

  4. Frenchie Lad

    El Reg's female staffers eat a pack

    So you have equal scoffing hopefully you have equal pay as well?

  5. alain williams Silver badge

    I thought the point was going to be ...

    of a 'Lady Crisp' that it was something that would let her eat and keep talking at the same time.

    Disappointed to read that it was just about fingers -- which I also don't like getting mucky.

  6. FozzyBear
    Devil

    Yep the world really is going to hell in a hand basket.

    1. Michael Thibault

      "going to hell in a hand basket"

      Is it fair trade, though?

    2. Shadow Systems

      At FozzyBear...

      Not only is it going to Hell in a handcart, it's strapped on a JATO unit to each side of the trolley & has gotten out to push trying to make it go faster. =-j

  7. Martin 47

    Where’s the ‘Dorito’s are not crisps?’ option?

  8. tony trolle
    Trollface

    thought we had them.

    think they are called pringles, hell they even did Pumpkin Pie Spice Flavor

  9. Anonymous Coward
    WTF?

    Dear PepsiCo: Call them 'Incognito Doritos'...

    ...and market them to everyone. But first sack your marketing team - everyone from the marketing director downwards.

  10. Anonymous Coward
    Anonymous Coward

    It works both ways...

    My 'Savile' range of teenage pump action facial products failed horribly, and I'm still unclear why. I just hope my 'Harvey' range of catering-size lube tubes - 'for when you need to slide in without anyone noticing' - works better in the market.

  11. Anonymous Coward
    Anonymous Coward

    I once...

    Got a lump about the size of a fist entirely of "flavour" in a packet of Tesco Own Brand. I should have got on tv/in the papers with a photo of it... but really, I could not be bothered.

    1. Roj Blake Silver badge

      Re: I once...

      I once (many times, actually) had a bag of Tesco crisps with no flavour whatsoever.

      At least now I know where it went.

  12. earl grey
    Paris Hilton

    Never mind eating the crumbly parts

    The best is wetting a finger and sliding around the bottom of the bag to collect all the tasty bits.

    1. Anonymous Coward
      Anonymous Coward

      Re: Never mind eating the crumbly parts

      Erm. We are still talking about crisps, aren’t we?

    2. Pedigree-Pete
      WTF?

      Re: Never mind eating the crumbly parts

      @Earl Grey. Oh dear, OCD, it is only me then who opens the crisp packet fully via the seams so the inside of the bag becomes a flavour coated silver "plate". Getting the flavour then simply involves a slightly wet finger and no corners to lose flavour bombs in. Ah well wanders off muttering.....PP

  13. Anonymous Coward
    Anonymous Coward

    I'm surprised at you all!

    "are you a delicate lady crisp nibbler or a dedicated man snack muncher? " got absolutely NO comments at all?

    I'm a delicate lady nibbler. I would like to meet a "man snack muncher".

    I hope she doesn't mind if I take my sweet time nibbling at her crisps, I certainly wouldn't mind her making lots of noise munching on my snack!

    /s

  14. Milton

    The Era Of Stupid

    What a good thing we don't have to live through a time of mindlessly superficial stupidity and vacuously imbecilic marketing ... oh.

    There's a line in Sherlock where Mycroft admits that being brilliant means that he feels as if he's living amongst goldfish.

    I imagine Reg readers in particular must feel actual, physical pain listening to marketurds, politicians and corporate management-speak. We may not all be "brilliant" but we are suffering agonies through the Era Of Stupid. Not least because the internet has given goldfish a voice.

    1. Roj Blake Silver badge

      Re: The Era Of Stupid

      What's it like to have an IQ of 150?

      Imagine you've got an IQ of 100 and everyone else is a 50.

      1. 45RPM Silver badge

        Re: The Era Of Stupid

        @Roj Blake

        That doesn’t work though, does it? It wouldn’t even work if you said “Imagine you've got an IQ of 100 and everyone else is a 66” because the scale upon which the normal distribution is plotted isn’t linear.

        This explains why there are so very many more muppets in the world than geniuses (if the scale were linear then there’d be very many more geniuses than there actually are).

  15. chivo243 Silver badge
    Headmaster

    Isn't this just

    Pringles? With Doritos flavor? Prior Art?

  16. sequester

    And what about non-binary crisps?

    This is just another tool of the binary agenda. There must be crisps for every identification and orientation.

  17. msknight

    I would respectfully suggest...

    ...to Indra Nooyi, to get out and get a life.

  18. Anonymous Coward
    Anonymous Coward

    handbag-sized packets

    how about micro-sized ones? You know...

  19. quxinot

    ....

    I hate all of you.

    You prevented me from making a joke along the lines of "that reminds me of my ex..."

    Bastards.

  20. MrZoolook

    If women don't want orange crap on their fingers...

    ... they shouldn't insert them into Donald Trump!

  21. tim 13

    How can you have uncrisp crisps?

    1. I ain't Spartacus Gold badge

      soak them in water for a few seconds...

  22. Nimby
    WTF?

    Wrong Direction

    Something like an edible Silly Putty smoked tofu and almond serviette (napkin) might almost have merit. Pull edible serviette from separate package glued to side of PepsiCo Crisps With Class. Primly roll over skin of hands to clean them of crisp dust. Ball up and toss into (almost) empty bag. Shake bag to absorb crumbs. Remove serviette from bag and pop into mouth for glorious last bite. Also sold separately in these exciting flavours...

    Still noisy, but with the right marketing, that may even be the hook: Show boys how silly they are. Make a show of enjoying the crunch. All the fun of eating crisps without all the mess.

    But what do I know? I'm just a software guy.

  23. Grant Fromage
    Coat

    Hard crisps vs Floppy crisps?

    I think it`s a backward step, I assume they will be by implication smaller and less dense.

    "Lady crisps" have reminded me of one of several tales from a nurse ex, that really should not be accessed prior to eating.

    I am going to say minimally "chapped lips", and try to shut down the images her detailed description evoked.

  24. Bucky 2

    I'm confused by the gender politics.

    I'm curious about the new crisps, but I'm not a woman.

    Should I not be, because I'm a man? Exactly what is the uniqueness that women have, that I do not share, that would guide them to choose one snack food over another?

    It's likely that my view is flawed and simplistic, but I don't know how to learn unless I ask. How is this not sexist? I don't get it.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon