Re: Does IMEI count as personally identifiable info?
If they are sticking it in a database alongside the phone number (which is PII)
Why should the phone number, which is just an identifier associated with the SIM, be PII but not the IMEI, which is a similar identifier associated with the phone?
A|nd I think you are probably wrong about shops not having records of purchasers versus TVunits serial numbers.
My newish TV was stolen recently, police asked if I had the serial number. I (foolishly) didn't, so I contacted the shop. No records, unless perhaps the TV had been in for repair, which it hadn't. The number is printed on the labels on the TV & the box, but not stored in any of the documentation relating to the sale. Other countries/shops may be different, of course.
Tip: when you buy something valuable, take a photo of the label with the serial number & email it to yourself.