"like all Bandwagon's all UK ISP's will quickly jump on."
All UK ISPs are not the same. Better ones do still just about exist but the price may not be what you're accustomed to. Pop over to ADSLguide's ISP forums and at least two ISPs I looked at have already had senior staff saying they won't touch Phorm with a bargepole. One of them (Zen) is expecting to issue a formal PR statement to that effect Real Soon Now.
More worryingly for me, the two BT subsidiaries I currently deal with (Metronet, Plusnet) have not as yet made any public statements on the subject. So looks like I may be off to IDnet or Zen soon...