Dear ICANN,
Don't create a new TLD unless it is 100% crystal clear from the get-go, beyond any question of debate, who it should belong to, and what authority should get to say who administers it.
This isn't hard. National TLDs are administered by an agency nominated by their respective governments. Similarly I have no objection to creating ".disney' or '.pepsi' if you really must, though I think it's a shocking waste of everyone's time.
But taking a regular word with no specific trademark attachment and making it into a TLD? Just don't fucking do it. And revoke the ones you've already done, starting with ".info'. We won't miss them.