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Another one bytes the dust
Personal Tech
12 Apr 2024 | 7
Google kills AdWords!
When announcing its first quarter results for 2018, Google CEO Sundar Pichai focussed on what he called "our three big areas, cloud, YouTube and hardware". As we noted at the time, that left the company’s biggest source of cash – ads – off the front page. Pichai did, however, say that the company is “excited by the still …
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Wednesday 27th June 2018 07:59 GMT Anonymous Coward
It looks like someone with no fashion sense has spread their legs and had a big green shit. I'm impressed with the name Google Ads, I mean it's genius, it's google and it's ads, so clever and to the point. Whoever came up with that deserves a raise. Unlike Adwords as not all ads have words.
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Wednesday 27th June 2018 08:14 GMT Anonymous Coward
Dont think so
So, will I stop seeing more ads for stuff I have already bought? Dont think so
Will I stop seeing ads for stuff I looked at and decided not to buy? Dont think so.
Will I see ads for stuff I am actually interested in? Dont think so.
Will I see special offers that are actually special? Dont think so.
Will I stop being at risk from malvertising? Dont think so.
WillI stop having autoplaying video content rammed down my throat? Dont think so.
Will I stop seeing animated ads? Dont think so.
Will I stop getting contaminated Google search results? Dont think so.
WillI stop using AdBlock, et al? Dont think so
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Wednesday 27th June 2018 14:04 GMT onefang
Re: Google Hardware
There's Google Cardboard and it's many clones (I and II), and Google Daydream (original flavour, and 2017). The Cardboard, often being made out of used pizza boxes, or cheap plastic knock offs, is usually ugly. The Daydream is the better looking VR headset of the three I own.
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Wednesday 27th June 2018 11:40 GMT detritus
After my site disappeared off the front page of Google search results, screwing my new business income, I gave adWords a shot earlier this year. Complete mistake - my professional domain is not one to best attract a useful customer base via banner advertising - in fact, the opposite. Lesson learned.
Anyway, I consider myself fairly technically competent, having been an avid computer-user for nearly 35 years now, but I've got to say that I found the AdWords back-end to be one of the most incomprehensibly convoluted, labyrinthine and confusing messes of an interface I've ever used.
Is it just me?
I was quite boggled by it - I know Google suffers this in a variety of instances, but AdWords is their primary revenue stream, no? How are the great mass of unwashed schlubs supposed to make sense of it?
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Wednesday 27th June 2018 15:17 GMT OldSoCalCoder
I've been using AdWords on and off for 10 years for our small service business. Somehow I was able to use the geolocation part to target my ads to cities where we have physical locations, set min bids to what we could afford (not much) and...watched sales drop. Yes, the interface is very confusing. I can't remember if Google called me or I called them but I've talked to their AdWords support a few times, went from less keywords to more keywords, let them tweak my ads and...watched sales drop. Quit AdWords advertising for a few years(!), went back in a year ago targeting just smartphones and watched sales drop. I still don't know how 'the other guys' target ads to people who part their hair on the left with genetic disposition to compulsive toothbrush buying on Tuesday evenings living in green houses. Our best performing advertising? Our phone number painted on the windows in six foot letters on one of our closed sites.
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Wednesday 27th June 2018 14:32 GMT Teiwaz
Re: Be thankful for the lack of symbolic explanation
Humans can be exposed only to so many paragraphs containing words such as
Survival tip : mentally replace all such occurrences with the name of a type of bun or pastry.
It'll not aid comprehension*, but the mental activity may help prevent a lapse into a coma for a couple of paragraphs at least (or until you run out of bun names).
* May actually inhibit comprehension, which is probably for the best.
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Wednesday 27th June 2018 18:40 GMT JohnFen
Re: Be thankful for the lack of symbolic explanation
"mentally replace all such occurrences with the name of a type of bun or pastry."
Decades ago, I developed the mental habit of replacing all marketing adjectives with "lemon scented", and all marketing nouns with "doohickey". Works for me.
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Wednesday 27th June 2018 12:39 GMT Rosie Davies
Explanation
Thank you for noticing the bold, almost child-like palette used in the new logo. It is indeed meant to remind us of our younger days, when everything was new, fresh and exciting. Like Google's new ads service!
The use of two converging lines suggests the many seemingly divergent streams that your customers follow across the web will coalesce to bring you Bigger Unexpected Google Generated Exceptional Retailing Ascendancy Lifted Levels. The use of gentle curves expresses that the subtle art of persuasion as opposed to the sharp forcefulness of compulsion will drive your business to the next level.
And after all that, erm, fertile language; I think I need a shower. Several before I even begin to feel clean.
Rosie
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Wednesday 27th June 2018 15:00 GMT JohnFen
The stupid lie advertsiers keep telling
"and had plans “ to enhance the user and advertiser experience.""
Advertising never "enhances the user experience". It only detracts from it. I really wish that ad companies would stop trying to push this nonsense about ads being something that makes the online experience better.
Biting the hand that feeds IT
