Re: Time for transparency
The problem here is that people thought they got "great stuff" like Google search, Android, Facebook for free. Initially this seemed a good deal - "I don't mind them seeing what I read, or serving ads to me, I get all this for free". But users were never told what monetary value those companies placed on the different elements of their data, nor the extent to which their data would be sold on to progressively less ethical companies (starting of course from a very, very low base).
It's always been possible to estimate the monetary value. The companies are ad funded. Adverts are, ultimately, paid for by the consumer (that's you and me) through the price of goods in the shops. And we pay for those ads no matter what tech companies we use.
Use some broad brushed numbers, here in the UK it's about £7billion per year spent on on-line advertising. If we assume 30 million working people in the country, that's about £230 each. Every year. No choice.
So "free" isn't really free at all. In fact, it's rather expensive. It's about the same as a broadband package costs.
If Google managed to snaffle 30% of that, they're taking approx £80 out of every working person's pocket per year. Assume Facebook get the same... Now, is Facebook's service worth £80 per year? Probably not. Google's combined services, yes, provided there's no advertising / data slurping.
I've argued before in these forums that the tech companies need to change their business model before they get legislated out of existence. And it would make them more profitable. If one considers what Google spend that £80 per year on, a large fraction (say, 50%) of it is electricity and infrastructure required to host all that slurped data and run all those analytics. If they went ad-free, subscription only, no analytics / data slurp, they'd be able to chop that electricity bill and infrastructure costs by a large amount. Split the difference with the consumer, and we're left paying £60 / year (£5 / month), and they're left with a smaller infrastructure, less energy consumption, and probably £20/year/user added to the company profits. Moreover with a properly run, non-antagonistic approach to privacy, they'd likely stop attracting €billion fines every year like they are at the moment.
Ok, that's some wild-arsed estimating going on there, but it's probably not so wide of the mark. And if legislation on data privacy effectively outlawed data slurping and big, ad-funded online services, subscription funded services might become the only option available to the consumer.