I have honestly been wondering when someone, just about anyone, in power, or otherwise involved in any discussion regarding the current political situations of "fake news", election fraud, extremism, political polarization and science denial, just to name a few, would bring this subject up.
Society needs an honest discussion on the negative effects of Google's Personalized Search on an individual's 'freedom of choice'. What I mean by this is that GPS creates a personalized, insular bubble, where blind logarithms feed you nothing but similar information in hopes of gaining more clicks. Used wisely it can speed a search; used without knowledge, as probably 95% of the people of the world do, it creates a sphere of personalized bias, where it only repeats what it thinks you want to hear.
The logarithms are extremely annoying: shop on Amazon Video for a movie, get automated recommendations of the exact same genre, until death takes you away for welcome relief. Not a single human being in Amazon's data core has come to the realization that just because I watched *one* movie or show in this genre means that I want to spend the rest of my life stuck watching the same style, over and over again - their logarithms are simply too simply to be able to see a general pattern (I watched Top Gear, so show me more factual programs, not simply car shows).
This pattern of repetitive feedback can create a single-mindedness in the reader, only exposed to the simplest of data points, ones that match a simple search matrix. So radicalization is easy: start small, the system will involve you, quite automatically, in conspiracy theories and far-out plans, because it meets the search pattern.