Re: 'because its 'amusing' or just because Netflix can!'
Sadly, your stance means nothing because you are in the minority. (As I am.)
Services that abuse our data are more popular than ever and show no sign of slowing. Services and products previous available for purchase and consumption anonymously are fast moving into 'connected' and 'cloud-based' systems and the options available to those few objectors are drying up.
Even where products are available 'offline', you can sometimes need to give up your privacy. Look at video games on PC. Yes, you can still go and buy a game off the shelf using a stack of crumpled notes but, when you go to install it, you need to go and sign up for Steam (or an equivalent service) anyway.
How long before movies bought from the local store need your player to connect to the Internet to register the movie to your account before you can watch it?
There's nothing inherently wrong with being connected but the all-you-can-slurp buffet that lobbying has created puts everyone at risk.
It's difficult to explain this to ordinary people who love Netflix and Facebook and their smart phones and Uber trips and, even if they understood, they wouldn't care because they like the convenience and features and don't feel they will ever actually be impacted by any of the negatives.
People need to consider what would happen if, 5 years from now, every bit of information collected on them by these services was broadcast. Every movie and TV show they ever watched and from where. Every trip they took. Every post and tweet and snap. Every game they played, when and for how long. Even vast portions of their browser and search history and, better still, their every move, tracked by the undefeatable GPS service reporting back to Apple or Google.
Everything time-stamped and geo-tagged.
It is all there - collected, stored, exchanged and collated. And it's just waiting to be abused, leaked and stolen.