Camera company, huh? Snap's nerd goggles look destined for landfill Although Snap Inc. still insists on its home page that it's "a camera company", nobody seems to want its "camera". The core user base of millennials have stayed away from its hardware foray, resulting in an expensive flop. The social network for yoof rebranded itself in the build-up to its IPO in March. Being a social network …
Unlike the Google Glass specs, the Snap Glasses were not trying to blend in - they were large, gaudy and green with no attempt to hide the camera. In its target market, the subjects would be aware that there was a camera pointed at them. If someone wanted to take covert pictures of people, there are many other cheaper, less proprietary, longer lasting, more discreet and generally fitter-for-purpose options out there. For better, or more likely, worse.
Hehe, I'm just thinking of a caricature of a Cold War spy (either a Tuxedoed 007 or a great coat-clad Smiley, take your pick) sneaking around a dingy filing room wearing green novelty sunglasses.
The Register 
Biting the hand that feeds IT
Copyright. All rights reserved © 1998–2024
