Well yeah ....
The Huawei/Honor phones are decent tech and good value for money.
The only special thing about Apple phones is the ecosystem (to some) and the badge.
I'm amazed that people know how much mark up is on an Apple device then still gladly hand over their money. Samsung and Google are playing that game now and it isn't going to end well for them.
I have had Samsung devices since the Omnia HD in 2009, including Galaxy S, S2, S3, Note 2, S7 edge and now Note 4. The price of the latest models is shocking for no justifiable reason so my next handset will be Honor. Nothing special about the Samsung phones for almost twice the price. Also the position of the fingerprint scanner on the 8 series models is insane and renders it unusable.
I really hope others see this as well. we're being taken for mugs.