Now, execs will be focused on trying to soften the landing for employees
Whatever you are smoking dude, it's something very cool which is not a crime, but you are not sharing. That is.
On Friday, embattled "smart" juicer startup Juicero shut down. Executives announced that the company would be suspending sales of its juicers and "produce packs" and looking to sell what's left of its business to a larger chain. This after Juicero said in July that it was cutting staff and looking at ways to drop the price of …
In his earlier videos it was "keep your stick on the ice" (Canadian, Ice Hockey, obviously), but at some point, it changed.
It was his breakdown of the 'digital motor' from a Dyson hair drier that got me hooked. I wanted to know what made it digital, and he nailed it. There's a real desire to let his audience know how things really work.
The real laser etcher/cutter costs (IIRC) £2500/£5000 and their Kickstarter worked well, they delivered late, but delivered quality. They are offering high quality but at a fraction of the cost of high end/bulk production industrial models. But still a niche market/use.
Tested (Adam Savage) has used the industrial: https://youtu.be/0eGiQzf6nac
And the Kickstarter versions: https://youtu.be/9O2a8CSzOI4
> The real laser etcher/cutter costs (IIRC) £2500/£5000 and their Kickstarter worked well, they delivered late, but delivered quality.
On that note, one of the co-founders of Glowforge just left:
Seems like they've finally started shipping though. 2 years overdue (?), but at least it it hasn't imploded with everyone losing their money.
There's an easy way to establish it beyond common sense: the value of a product of service is inversely proportional to the amount of MBA speak in its description. I can even accept mission statements as long as they genuinely seek to state something focused and clear, but as soon as they veer into nebulous BS territory a sensible* investor ought to skip that "opportunity".
That said, as far as I can tell Juicero's primary mission was to juice investors. No doubt the people involved in that will now be engaged in new startups, having learned that the art of bullshit has still kept them off the street for a year at an undeserved salary.
The only argument I can see that gets many of these crazy things funded is that someone needs money laundered, but as far as I can tell it's safer to do this via real estate because that has practically no KYC requirements. The only thing you must avoid then, of course, is becoming president..
* Yes, yes, I know they are apperently as rare as honest politicians
I read that as KFC the first few times to much confusion.
I think that chicken juicing will be the next big thing. People love chicken, but who can find the time to actually sit down and eat a meal? Now you can have the delicious taste of chicken without the mess and the chewing.
This could be as big as the Bass-o-matic 76.
Having spent more time than I'd like talking to VCs, there are a surprising number of them that are not sensible, or at least lack the technical understanding to realize they are being had.
This is far from the first train wreck that was easily predicted before it even left the station. It's too bad more of these companies don't go public earlier, there could be a lot of money to be made shorting these obvious failures to be.
Remember when good products didn't need a "mission"? They just did something useful at a price that was reasonable. I believe it was called "value".
Yeah but that means hard work by engineers and people with STEM qualifications.
What did you do with all the people with degrees in Art History?
Marketing.
This post has been deleted by its author
Maybe they should have stuck to a city or a state before making the obviously very, very capital intensive leap to going national.
It seems everyone wants to be the next Google, Uber, Apple, Amazon *now*, not after a few years of steady growth. Not helped by the "market expectations" that if a company isn't growing then it must be a "dead man walking".
This post has been deleted by its author
I'm sorry, you decided to put money into a souped-up juicer that 1) brought nothing more to the table than the humble $2 plastic kind you use manually and 2) tried to create (and lock users into) a Nespresso-like ecosystem for juicing fruit with expensive written all over it.
Nespresso works because people cannot easily grind coffee beans manually. Plus there's Clooney.
Anybody can juice fruit by hand for next to nothing.
If you're a disgruntled investor in this completely-foreseeable fiasco you only have yourself to blame.