The Microsoft way
1. ${technology} is the best and will replace all ${previous_technology} immediately! use it now! now! now! We won't support our cloud/dev ops/collaboration/document storage/cloud/cloud/enterprise/universal fabulon/share price/manager bonuses/developers/customers with ${previous_technology}
2. Devs switch from ${previous_technology} to ${technology}. Have to re-write everything, often at a considerable cost, and lose functionality their customers love because it turns out ${technology} doesn't functionally replace ${previous_technology}, but instead adds a bit and takes away a lot.
3. Microsoft issues statement on how well ${technology} is doing and how it's the strategic future. Customers notice that not much improvement is going into ${technology}.
4. Major security problem found with ${technology} that did not apply to ${previous_technology}.
5. 1 year passes.
6. previous_technology=${technology}
7. technology=new excretion from the depths
8. goto 1